I Am A Teacher (IAAT) is a not-for-profit organization founded in the year 2014 with a purpose to build a relevant and rigorous practice-based model for teacher education in the country. Currently B.Ed is the preferred graduate professional degree to become a teacher in India.

Challenges
To do the quality lead generation for the teacher training course which is almost 3 to 5 times costlier than the traditional B.ed course. IAAT also wanted to specifically target women which made it more challenging.

Results

We were given two location to work with; Mumbai & Gurgaon+ 15kms radius. 2019-20 & 2020-21 were extremely successful years for our partnership with IAAT. Our advertising mix for the IAAT includes: Facebook & Instagram Ads

Overall STATS

Facebook Ads Performance Month By Month for Admission (2020-21 Session)

Facebook Ads Performance Month By Month for Admission (2021-22 Session)

Campaign Highlight

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