Dr. Manoj Kumar Sharma is a renowned oncologist working at Fortis Hospital Noida. Well, we have added the word "renowned" as he is one of the few doctors of india with an exceptional online presence and a visible materialization of the same.
Cancer is a very broad topic and have range of treatments for the same but do you know there is painless treatment for it? Yes, there is and it is known as radiation therapy. Dr Manoj Kumar Sharma is the wizard of the same.
Choosing cancer treatment and the doctor is a very important and conscious decision of anyone's life. Families are involved in the same and lives are depended on it. It is well known that cancer doctors are not in the same league of general doctors who are involved in regular OPDs and other activities. In India, patients and their families prefer only two methods of choosing an oncologist for the treatment. The first is through reference and the second is online research and this is why we advised Dr Manoj to start his journey of Digital Presence.
We at ISOLS have developed a 360 degree marketing solution for Doctors i.e Digital DOC. You can watch this video to understand more.
Stats Review
1. We established a cult followership of 6000+ people on Facebook having interest in cacer related stuff and are looking for treatment options.
2. With our precise marketing and targeting method we reached 58600+ people in India. This helped us in improving the visibility exponentially
3. If you will look at the stats, it suggests that out of all the people we reached 80% men (possessing the decision making in India) and 20% women and the 98.9% people are from the age group of 18-64 (We Hit The Bull's EYE).
4. As our targeting was exceptional, the appointments and queries came pouring in. Here are some screenshots.
-As we were focused on creating Awareness and the kind of treatment we are offering, the same was represented by the creatives that were shared on Facebook
Video Marketing
In the midst of the year 2019, video marketing changed the whole setup of digital marketing. Videos were everywhere, everyone was making videos and connecting with the audience. We however were a step ahead as we stared the same in starting of 2019 itself.
Video shoot was done at our studio on the topics that is often asked by cancer patients or their families. This helped us in increasing the face value and most importantly we started getting enquiries out of it. You know when people see someone speaking so beautifully about a topic and that too cancer, they tend to ask questions
Online reputation management: It is a proven fact that the right optimization of Google business listing can bring in exceptional results. it helps in generating enquiries, increases online presence and gives accessibility to customers. We started Google posting which enables us to reach new customers when they searched for keywords related to oncology, oncologist or cancer treatment. This all enabled us to rank organically on various keywords helping us to get calls directly from Google business listing.
Stats from last three months:
1. Astonishingly we got 17,200+ views on our listing in just one quarter.
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