India has been the pioneer of Ayurveda treatment but since the advent of Allopathy, it has been forgotten in the place it was born. Only a few have survived and they have kept the field alive. One such hospital is Shivaya Clinic & Hospital.

When you type "best doctor for avascular necrosis"on Google you will see Shivaya Clinic & Hospital Listing Website ranking in top 10 websites amongst the likes of Mayo Clinic, Kokilaben Hospital & Apollo Hospitals.

It wasn’t the same 6 months ago. Nobody on internet knew about Shivaya clinic & Hospital. Although it had a good reach and base but it was all offline. It needed to break the internet and work for noble cause and then came ISOLS Group.

AVN is something that is irreversible when you talk to the top doctors of the nation and the number of people searching for a treatment is humongous.

This is what makes the segment very tough to crack and with people continuously opting to go online for enquiries and consultation, it was right time for Shivayato go Digital.

Challenges:

1. To beat various other hospitals in online segment& to increase online visibility.

2 To improve and increase number of enquiry through online channels

The year 2020-21 has been an extremely successful year for our partnership with Shivaya Clinic & Hospital. Our marketing mix for the Shivaya includes:

• Business Stationary
• Search Engine Optimization & Lead Generation
• Social Media Marketing

Business Stationary:A logo is something that helps to create an unique identity and brand recall. We started our work from the same. On the same color combination, we created visiting card, letter head & Patient file. 

Search Engine Optimization : With an approach to rank on business oriented keywords that will bring serious people to the website and increase number of appointments, we started with 20+Joint related specific keywords with aim to get ranked top in India.

Stats from last six months (Nov ’20- Apr ’21):

1. The average number of page views on the website was around 1000/monthand an estimated number of user crossed 330+/Month. Majority of users are new users. When compared to previous six months (May ’20 – Oct ’20), the users increased by 25.6% & page views increased by  21%

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2. Around 87.49% of the users came from India and rest from outside the nation.

3. Here is the ranking of official website Shivaya Clinic & Hospital on various keywords.

4. We started getting exceptional enquiries over the mail through our contact us page. Here are the screenshots:

5. We have compiled comparison data of the last 6 months vs the previous 6 months. We have shown a considerable amount of growth in terms of SEO. In the last 6 months, we have been able to get 21.7k impressions as compared to 13.3k impressions in the previous 6 months.

6. When you type " best doctor for avascular necrosis "  on Google maps you will see Shivaya Clinic & Hospital ranking in top 3. This is what we achieved with the help of online reputation 

Management which includes growing the Google business listing that comes under Search engine marketing 

One thing that is very common with healthcare industry is that the flow of negative reviews is always on the higher side as compared to positive ones.

We are 5/5 (above average as per industry standards) with 527 reviews.

This all enabled us to rank organically on various keywords helping us to get calls directly from Google business listing.

Stats from last three months:

1. We got 3,10,000 views on our listing in just one quarter. This shows the amount of visibility we have been able to create.

ü  73.3% Customers found our listing searching for a category, product, or service and rest 26.5% did a direct search about our brand.

2. How many times customers call our business? 3calls/ 2 days

Social Media Marketing:

Facebook acts as a perfect catalyst between the doctor and the patient if the targeting is well directed. We had one simple motive to aware and to treat. The age group 18-64 comprises of 91% of total Facebook users in India as per report by nepoleancat.com in 2019. Thus we decided to target the same audience group as it included cancer patients as well as people who lack awareness about cancer.

Stats Review:

1.      We established a cult followership of 8100+ people on Facebook having interest in Join related problem and are looking for treatment options. 

1.    2.      We started working on Facebook & Instagram to create a stir in the market. The response has been fabulous. We even started getting organic leads through the appointment section on Facebook. Here is the screenshot. 

2. With our precise marketing and targeting method we reached 19600+ people in India. This helped us in improving the visibility exponentially.

3.If you will look at the stats, it suggests that out of all the people we reached 88% men (possessing the decision making in India) and 12%  women and the 86% people are from the age group of  18-64 (We Hit The Bull's EYE)

Video Marketing

In the midst of the year 2020, during pandemic, video marketing changed the whole setup of digital marketing. Videos were everywhere, everyone was making videos and connecting with the audience. We started a weekly Facebook live on the topics that is often asked by cancer patients or their families. This helped us in increasing the face value and most importantly we started getting enquiries out of it.

With WE HAVE A KNACK OF HITTING THE AUDIENCES THAT CONVERTS. ARE YOU READY TO GIVE IT A GO AHEAD?