Some Beneficial Services Offered by DIL for Hospitals:
Interactive Website Design and Development:
We create compelling, attractive, smooth, useful and user-friendly websites that can present the hospital’s offered services, specialties, and healthcare solutions the correct way. All of our designs are uniquely beautiful with intuitive navigation, mobile responsiveness, and easy accessibility to improve patient engagement, experience and satisfaction.
Search Engine Optimization (SEO):
We proactively optimize the hospital’s official website to rank higher in search engine results pages (SERPs) and appear on top relevant search results. We use a targeting relevant keywords approach to both on-page and off-page SEO to attract all local patients who are searching for healthcare services. Our SEO services can improve online visibility and generate organic traffic to the hospital’s website.
Paid Advertising (PPC): Many hospitals today implement targeted Pay-Per-Click (PPC) advertising campaigns to reach all those potential patients at the right time when they are actively searching for specific medical treatments and services. This advertisement service can maximize ROI with strategic ad placements, keyword targeting, and results in effective budget management which can create profits.
Social Media Marketing: Hospitals should always digitally engage with current and prospective patients through any of the many social media platforms such as Facebook, Instagram, or LinkedIn to increase visibility and goodwill. With the social media power of storytelling, it is possible to share hospital news, patient success stories, health tips, and create a community which is built on professionalism, trust and loyalty.
Online Reputation Management: We actively monitor, address, answer and manage online reviews, patient feedback, and social media tagged mentions to maintain a positive hospital reputation and goodwill. We protect the hospital from negative inorganic reviews and other practices that damage the hospital’s online brand image while highlighting real patient experiences to build trust and credibility.
Real-Time Analytics and Performance Tracking: At DIL, we utilize the power of numbers in our data-driven insights and analytics to measure the effectiveness of the implemented digital marketing campaigns and make changes if necessary. We help hospitals track patient engagement or experience, website traffic, conversion rates, and ad performance to optimize strategies whenever needed and drive a continuous organic crowd.