As a business, you must know your audience and target market to beat your competitors and succeed. However, many think that they know their audience well, but the reality is they do not. Keeping your audience and their preferences in mind in this digital era is not easy unless you perform a competitive analysis. And nothing is better than an SEO competitive analysis that can help you understand your audience and the
market.
Today most leading businesses rely on SEO companies to do SEO competitive analysis. Also, when you choose the best SEO company in India, you can make the most of this SEO service. And here in this blog, we will share a complete guide to SEO competitive analysis and how you can do it. So, keep reading.
What is SEO competitive analysis?
SEO competitive analysis is indeed a great way to boost your business growth. But you must know about it before incorporating it into your business strategies. SEO competitive analysis is a method that helps to gain a competitive edge in the business by identifying and evaluating strength and weaknesses of a business and its competitors.
Simply put, an SEO competitive analysis helps you keep an eye on your competitors and the changing market. In this age of social media marketing and SEO, it can highly affect your marketing strategies. Using a specified SEO competitive analysis from a reliable SEO services company can help to implement competitive analysis more efficiently.
Advantages of using SEO competitive analysis
No wonder, today, most leading businesses use SEO competitive analysis to track down their competitors and the targeted audience and make helpful marketing strategies. So, before you learn about the steps to do a competitive analysis, you must learn about the advantage you can get from this SEO competitive analysis. Here are some of the top advantages of using SEO competitive analysis –
Meet the changing market trends-
Market trends are not constant, they change with time, and if you do not adapt to the changes, you will never stand out in the competition. Keeping track of the changing market trends is essential in every business, irrespective of the industry. And an SEO competitive analysis can help you track the changes in market trends.
Improving your business’s marketing campaigns-
Another essential benefit of using SEO competitive analysis is it allows you to improve your business marketing campaigns or strategies. It helps you to keep track of your competitor’s marketing campaigns and understand their methods of reaching out to customers. So, you can also improve your campaign for more effective results. Read this blog to know if your business needs a revamped digital marketing campaign.
Understanding the competitive landscape-
The competitive analysis also enables you to understand the competitive landscape of your industry. Knowing your industry profoundly and learning about its competitive landscape is essential. An SEO competitive analysis helps you to identify the strongest competitors in your industry, their marketing strategies, essential products, market share, content strategies, price strategies, and other techniques. And you can use this information to build your business strategies and stand out in the competition.
New opportunities-
Using an SEO competitive analysis to analyze your competitors helps you to track your competitors’ movement and find new opportunities for your business. And a good SEO company in India can help make the most of this competitive analysis. For instance, if you observe your competitors gaining more website traffic by using some targeted keywords, you do not have in your content, you can include them in your content for improved website traffic.
How to do an SEO competitive analysis?
You can utilize the full potential of competitive analysis when you hire a leading SEO company in India to provide you with quality SEO solutions for your business. And knowing how to do an SEO competitive analysis can help you participate in the process more efficiently. So, here is a step-by-step guideto help you perform a competitive analysis for your business.
Select your competitors-
The first step of doing an SEO competitive analysis is to select your competitors in your domain and create a list of competitors. Usually, you can get four categories for your competitors as per the quadrant growth chart –the niche players (the new business in your industry with low market growth), The leaders (businesses with a greater audience and market growth), established players (those who have a broad and fixed audience), game changer (emerging businesses with rapid growth). You must create a list of your competitors you want to keep a tab on.
Perform keyword gap analysis-
The second step of your SEO competitive analysis is to perform a keyword gap analysis. To stand out on the Google search engine result page, you must fill the gaps in keywords. You can closely observe the keyword usage of your direct competitors and see what keywords they are using, where they are using them, how these keywords are benefitting them, etc. Understanding these factors helps you use those targeted keywords in your content for better SERP positioning.
Conduct a SERP analysis-
Analyzing the search engine result page is essential to get a better audience with the help of SEO tools. To do this, you must understand the searcher’s intended terms and phrases via your competitors’ websites and contents. Typically, you need to analyze the navigational search intent, informational search intent, commercial search intent, and commercial search intent.
Perform backlink analysis-
Once you have performed a thorough SERP analysis on the searcher’s intent, you can perform a backlink analysis. Backlinks are an essential way to promote a business; this link points to a specific website. And when you analyze your competitor’s backlinks, always consider the number, domain, and relevancy of those backlinks. It will give you insights into strategies for your website linking.
Choose High ROI Keywords-
High ROI Keywords are terms that most people use while searching for a specific product or a service online. And when you use high ROI keywords in your content to promote your business or service will bring more genuine and organic traffic to your website. So you must choose high-quality keywords in your content to attract a target audience because your competitors will do the same. This strategy is vital to rank well on the search engine. But researching and using high-quality keywords is complex, and you must hire an SEO services company to help.
Make an SEO competitive analysis report-
This is the most critical part of your SEO competitive analysis. To make an SEO competitive analysis report, you must gather data about your competitors, like their websites, content, etc. And then analyze these data to locate patterns and trends, which will help you understand their and your own strengths and weaknesses. This analysis will help you stand out in the competition and do better than your competitors. But, naturally, you will not know much about SEO competitive research and analysis. In that case, an SEO company in India can help you create a report and make strategies depending on the report. Read this to choose the best SEO services agency.
SEO competitive analysis can help to boost your business in this competitive market. However, conducting SEO competitive analysis is difficult for you; it needs professionals. And when you choose Digital India Leaders as the best SEO company in India for SEO competitive analysis, you will get the best services.
