Are you a techie, always with a Smartphone at one hand, and a PC at the other? Well, we all are in one way or the other a techie! The point is, we look for our answers just getting into Chrome or Safari, and simply the responses you were looking for, pops out in no time. In accordance with this mobile usage, we might simply view many products and services on the internet, with just a tap. And that is what defines a ‘Mobile SEO’ is for. Henceforth, it helps mobile users to come across a business’s products and services, with the aid of SEO. Similar to SEO, in the abstract, SEO optimizes the websites so it is easily accessible in smart phones. It is an important and leading factor of SEO, as around 63% surf products through their Smartphone.
Mobile SEO ensures that mobile users have an experience of SEO’s nature. Also, it takes the website‘s design, structure, and browsing speed into consideration, so it could be a mobile-friendly website in an easy and quick way.
Besides, nowadays, it has become forbidden to not hold a Smartphone for you, and with this note, it is always best to opt for mobile SEO for a good start in the business.
Take note of the 10 factors to consider or reconsider about the idea of ‘Mobile SEO’:
1. Page speed:
Obviously, no one is patient, especially when badly looking for a specific Google result. As per the reports, a maximum of two seconds is the threshold for any e-commerce website on the internet. In the meantime, Google is working on setting half a second for websites, especially for customer services. Apart from connectivity issues, the page load time is affected by the website’s image or video size, or even content of more than 5000 words. To increase your page speed, reduce the size of CSS, JavaScript, and HTML files that are larger than 150 bytes, leverage browsing coaching and reduce redirects. Also, make sure your website doesn’t show ‘Error 404’, as it irks people more.
2. Access to JavaScript, CSS, and images:
Earlier, we had to troubleshoot a lot to reload a site, but now with access to these three elements (JavaScript/ HTML, CSS, and images), Google can easily consider it as one of the responsive websites. These three elements are regarded as the backbone of a web; while HTML is a Markup language, CSS is a styling language, and JavaScript is the website’s programming language.
3. Site designs, layouts, and structure, content:
The idea of scrolling smoothly will always fascinate anyone with a PC. Just with a tap of the finger, we can view and come across the content in the website, by its understandable designs, layouts, and structure. Besides, don’t use Flash as none supports it, but use HTML5 for creating special effects on your site. The second most frustrating thing, followed by poor page load speed, is pop-ups. It creates only annoyance while seeing the website from a Smartphone.
4. Optimize titles and Meta descriptions, technical SEO:
As a Smartphone’s display is very small, optimize your content, title in a concise and readable manner. For that, don’t overdo the SEO keywords, focus on users’ point of view, include your brand name while writing to customers (50-60 characters), use catchy titles for each page, and attest to the benefits and value of your brand.
5. Structured data:
Use Schema Markup to your HTML, as it gives vocabularies, which are good to improve the way search engines read and representation of your page in SERPs. Also, don’t use more than four images on a page.
6. Social shares:
Smart phones have the tendency to share anything from one place to another. Either a message, an image, or money transaction; sending or socializing through Smartphone is one of the advantages of Smartphone. With the option of Social Shares, it helps to analyze the website’s growth and its reach.
7. Local search optimization:
If your business is locally centered, then optimize your mobile page in a local search. Include your business’s name, address, contact number, and other important knowledge in the Meta, to let people know your brand’s approach. By this, one’s business can meet up its potential customers within its specified range.
8. Responsive web design:
Use CSS3 media queries to make your website look the same, both on the desktop as well as the mobile outlook. This will use a fluid grid and design, to automatically adapt the user’s screen size.
9. Dynamic Serving:
Use of a secondary website by a separate URL, which optimizes your content exactly for mobile users. It is detected by reviewing HTTP readers and redirected either to mobile or desktop versions.
10. User Experience:
The process of making good conduct between users and products or services is termed User Experience. It improves a user’s perception of the utility, ease of use, and efficacy of the website. It welcomes users with a fast-loading site and good mobile design, simultaneously, impacting the site’s rankings, by providing an impressive website design.
But what makes Mobile SEO special out of all?
As we see, most people are users of smart phones, which make them a client of Mobile SEO. When a site is mobile-friendly, it helps users to get their responses quickly, loads the site at a lightning speed, presents the site in a readable way, which when zoomed-in by a pinch, offers value for mobile users. And eventually, makes your website understandable for search results.
Conclusion on consideration of Mobile SEO:
On the whole, always, keep into consideration all these ten factors, in a way to bring out your website, a mobile-friendly one. Moreover, it is the best way to advertise your brand through technology, specifically smart phones. Moreover, it helps to grow your business much faster than any other form of marketing. Over and above, there are several Mobile SEO tools offered by Google, to analyze and understand mobile usage on your website; such as Google Webmaster Tools, Our Mobile Planet, Google Analytics, and you name it.
