Case Studies Of Viva Education

About Viva Education

Viva is one of the biggest brands dealing with the school books. Over the years they are trading in both domestic and international markets and publish educational books for children of various ages, from pre-primary to high school, under the imprint Viva Education. They create niche markets for publishers, establish their imprints, take care of their promotion, look after their credit collection, and work on demand generation.

Aim

To make Viva one of the leading well known top brand in Indian book publishing Industry.

Objective

  • To be the top leading brand for school books publishing.
  • To deliver the best content through its books to the Indian schools.
  • To be at a place where every Indian school opt for Viva books.

Challenges

  • To get connected with the school teachers of the respective subjects at PAN India Level for showcasing the quality of their content within the best possible minimum time & money.

Strategy Adopted By Digital India Leader

  • In order to achieve the objectives & core aim we need to grab the attention of the school teachers effectively by their own will. For grabbing the attention of the school teachers, Digital India Leader planned a Digital Marketing Campaign ‘Teacher’s Day’ in which teachers were supposed to write an article on ‘Importance of teacher in life’ and submit the same online. The best article got the cash prize of Rs 50,000 and apart from that there were 144 more gifts for winners and runner ups at different levels. The total campaign was executed for 20 days in which school teachers at PAN India level were targeted & got an opportunity to see the contest. Within 20 days, we received applications from 1548 teachers who participated in the contest.

Result :

Within a span of 20 days, we were able to reach and engage 1500+ teachers from 500+ different schools, and they were very happy and impressed by this initiative of Viva Education. Moreover, setting up 145 prizes helped the Viva marketing team to knock 100+ new schools.