Case Studies Of Ganga Beach Resorts

About Ganga Beach Resorts

Situated in the magnificent views of the Himalayas, Ganga Beach Resort is one of the most desirable Resort of Rishikesh. Their services include accommodation, Multi Cuisine Dine in Restaurant serving Indian, South Indian and Italian Cuisines; Dine In facilities and also various Spa packages, River Rafting Packages, Yoga Packages & Sightseeing Packages thus making the trips of their tourists more relaxable and memorable.

Aim

To showcase and make Ganga Beach Resort as one of the finest resort in Rishikesh & Uttarakhand with 100% occupancy round the year.

Objective

  • To progressively increase the occupancy of the resort by running an effective lead generation campaign
  • To make Ganga Beach Resort as finest brand in hospitality in Rishikesh across the globe.
  • To digitally showcase the real beauty and the location of the resort to the people.
  • To showcase and maintain an effective online reputation of the resort.

Challenges

  • 1. The time when DIL took over the project the overall digital presence and reputation of the resort was deteriorated.
  • 2. The online presence and website of the resort was so badly presented that it was resulting up a question mark on the real existing beauty of the resort.
  • 3. The resort’s visibility in search engine was fully crashed as it was under the panda attack.
  • 4. Firstly, the deteriorated state of the resort needs to be improvised and corrected. After this, strategies need to be conceptualized & implemented in order to achieve the above mentioned desired objectives.

Strategy Adopted By Digital India Leader

The strategy initially focused on improvising and correcting the digitally deteriorated reputation of the resort.

  • 1. The existing digital presence & website of the resort was scrapped off and a new, fresh, professional, authentic and vibrant digital presence & website full of search engine friendly unique content was launched.
  • 2. After launching the website, a strict & dedicated SEO strategy was planned & executed so as to recover the resort domain from the panda & penguin attack and finally optimizing the attack free website for the first page of the Google.
  • 3. Parallely while executing the SEO strategies, one of our expert digital marketer started working on improvising the online reputation of the resort on digital channels & social medias like Google Trip Advisor, Facebook etc..
  • 4. After correcting & improvising the existing digital condition of the resort, a dedicated lead generation campaign and SEO strategy was planned and executed.

Result :

Digital India Leader successfully able to re-launch the digital presence & website of the resort and was able to recover it from Google panda & penguin attack
Today, the resort’s website comes on the first page of the Google for the highly competitive searched keywords like ‘Resorts in Rishikesh’.
The successful lead generation campaign has been executed and on daily basis company gets minimum 2-3 potential leads.
The overall online reputation of the resort has been improvised & managed so beautifully that earlier it was having a 2 Star rating out of 5 and today, the resort is having 4 star rating on the digital sphere.

“With the smart & specialized Digital Marketing strategies of Digital India Leader; the resort that was not getting good business and reputation one and half year ago is now running in a very good profits with 4 star rating”.