Case Studies Of Ganga Beach Resorts

About Embros IP

It is a people and process driven firm that offers a wide array of Intellectual property (IP) services which include patents, trademarks, copyrights, designs and business research. They provide tailored, high-quality, and cost-effective end-to-end IP and branding solutions, commercially-astute advices across a broad range of technical and legal disciplines.

Aim

To be one of the leading company in Delhi NCR providing the Intellectual Property Rights services such as patenting, copyrighting and spreading the correct knowledge to the people.

Objective

  • To grab the potential leads for the ones who were looking for Intellectual Property Rights services and brand building at a minor level.

Challenges

  • 1. The biggest challenge for the project was such a niche targeting where only those people needs to be targeted who were involved in Intellectual Property Rights.
  • 2. Budgets were

Strategy Adopted By Digital India Leader

  • For developing an effective strategy to target such a niche audience we followed the approach of segmentation using which we divided the target audience into the different groups who were involved in the particular category of Intellectual Property such as book authors for copyrighting, machinery innovators for patenting etc.

Result :

We started with the lead generation campaign and within the first month we grabbed 8 potential leads and progressively in the forth coming months; after optimization of the campaign we were able to generate 20+ highly potential leads in a month.